As well as our Online Marketing presence we also look to target the local audience with some traditional marketing. We do this in a number of ways…
For Sale Signs
We aim to put for sale signs up in as many properties as we can. This of course offers the traditional advantage of attracting passersby who might be interested in the property. We have found in the past that For Sale signs can promote extra interest from the non serious buyer wanting to have a nose in the property, to local neighbours wanting to know how much their property might be worth. Since we have our company website address on each sign, along with the property reference number, we have found this has cut down on time wasters as people can find out the information they want without having to waste our or the sellers time. We find this means we have more serious buyers contacting us now from the signs we put up.
The For Sale signs also help us to build our brand recognition in the areas and the more signs that people see driving around the area, the more likely potential buyers are to realise FM Estates have the best selection of properties in the area. Once they realise this they will contact us and get to see the wide range of properties we can offer them, including the one they saw with the for sale sign.
We have a very large network of associate agents we work with along the Costa del Sol. We send out email information of all our properties to these agents as we list new properties for sale or when we have a change in price of existing properties. We send these emails out not only to this extensive list of other real estate agents on the coast, but also to our own in-house list of contacts and clients, helping us to increase your properties visibility and therefore the potential of finding you a serious buyer.
We advertise both our company and a selection of properties in local publications including the Sur in English newspaper – ‘The Sur in English is the Costa del Sol’s leading English language newspaper with over 50,000 copies containing a minimum of 56 pages distributed between Nerja and Gibraltar every Friday, it has over 260,000 readers and is also available online.’
Printed Art Work
We have various tradition flyers and printed graphic design work that we use to promote our company, from listing flyers through to local sales information flyers. These are all targeted to help promote the properties we have listed for sale on our books.
Alongside the above traditional marketing we offer a very strong Online Marketing presence, with the aim to get you as many serious buyers viewing your property as possible.