We believe the web is the future for property sales, especially on the Mijas Costa on the Costa del Sol, as so many of our clients are expats or owners who are based aboard. Having a strong online presence allows us to penetrate a much larger market than that of Traditional Marketing in the way newspapers and local magazines etc. often target.
The FM Estates Website
The main online tool we use to promote our properties is through our main FM Estates website. The website has been newly redesigned and created to drive traffic to the site with the aim of coming up top in Google for each of the areas we specialise in (i.e. Riviera del Sol, Miraflores, Torrenueva and Calahonda on the Mijas Costa, Costa del Sol, Spain).
The properties are promoted clearly on the website with detailed descriptions, with strong, large images, in English and Spanish. The site has been built, designed and written with SEO (search engine optimisation) in mind and with the main purpose of coming up top in Google.
On top of listing all our properties for sale, the website has plenty of information to not only help our buyers and sellers through the sales process but to entice other users to view the website.
We also market our website and online properties in a variety of other places from property portals to classified sites both in Spain, the UK and in fact worldwide.
Social Networking Sites
At FM Estates we have a great understanding of new media and social networking, so along with the strong web presence of our own main website, FM Estates can be found on Facebook and Twitter. Both these platforms are automatically updated from our main FM Estates website whenever a new property is listed for sale. This opens up the options for our properties to be seen all over the world by potential buyers, as well as a whole new network of potential buyers and sellers based right here on the Costa del Sol.
On top of the main FM Estates Facebook page, FM Estates also manages local, community, area based Facebook groups in our specialised areas of Riviera del Sol, Miraflores, Torrenueva, Calahonda and Mijas Costa. These area based pages allow our users to build a community together around each specific area, bringing together people with the common interest of shared geography. It of course also allows us to target our property sales at these very specific communities.